Making complex things simple: Why explanatory videos are indispensable today
Information is everywhere today - but little is understood. Whether products, processes or services: If companies want to reach people, they need to communicate clearly. This is exactly where the explanatory video comes in - visually, emotionally, to the point.
A well-made explainer video transforms dry content into moving stories. It not only explains how something works, but also why it is relevant. Today, companies use explainer videos specifically to attract customers, train employees or simplify internal processes. In this article, we show why explainer videos are so effective, which formats are available and how a convincing video is created - with a focus on real film as a strategic advantage.
What is an explainer video?
An explainer video (also known as an explainer film or how-to video) is a short, targeted film that presents complex issues in an understandable and clear way. The aim is to give the audience an "aha" experience - in as little time as possible.
In contrast to classic commercials, the focus is not on the product promise, but on understanding. Nevertheless, a good explanatory video also strengthens the brand, competence and trust.
Why an explainer video is so effective
According to studies, content that is conveyed visually is remembered up to 6 times better than purely text-based information. Videos activate several sensory channels, reduce cognitive strain - and offer space for emotions.
Especially in the B2B environment, with technical products or complex services, explanatory films help to make decisions easier and lower inhibitions. They answer the most frequently asked questions - even before they are asked.
- Attention & understanding
- Shorter decision-making processes
- Professional brand image
- Reusability in different channels
- Simple multilingualism
Explainer video formats & styles: from scribble to live-action film
1st live-action explanatory video
Real videos with real people, real places and a real product or company context create authenticity, trust and closeness. They are particularly suitable for:
- Company processes & onboarding
- Product presentations
- Tutorials with employees
- Security or compliance communication
Advantages:
- Personal reference (faces, emotions)
- Stronger identification with the audience
- CI-compliant visual implementation
- Can be combined with Motion Graphics
2. laying trick / whiteboard animation
Drawings that are placed live in the picture or animated. Good for abstract content with little visual material.
3. flat animation / motion design
2D graphics, typography and icons in animated flow - often for apps and digital services.
4. scribble style / cartoon
Humorous style, ideal for a low-threshold approach.
The path to an explainer video: This is how the process works
- Consulting & target definition
- Concept & storyboard
- Production
- Post-production & finishing touches
Explanatory video in corporate use: examples
- Onboarding & HR
- Product launch & distribution
- Support & FAQ
- Internal communication
- Training & Compliance
The difference: TVTmedia real film expertise
- Customized turning concepts
- High-quality imagery
- Interviews & sound bites with authenticity
- Motion design to complement
- Multilingual playout on request
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Conclusion: explanatory videos that work - and connect
Whether it's a complex product or a simple process: an explainer video gets to the heart of the matter - in seconds. Real film formats in particular offer the opportunity to establish real connections, create trust and anchor content sustainably.
Fancy an explanatory video that really explains - and inspires?
We'll show you how to turn the complex into a movie.