Livestream - Everything companies need to know

Today, live streams are an indispensable means of communication for companies,agencies andpublic institutions. With professional live streaming, you can reach your audience in real time -emotionally, interactively and worldwide. That's why live broadcasts createreal experiences across allborders. They also enable immediate interaction with the audience.

What is a livestream?

A live broadcast transmits content immediately via the internet. In contrast to video-on-demand, live streaming is aboutactively involving viewers in real time.Streaming has become increasingly important, particularly thanks to platforms such as YouTube Live, LinkedIn Live and personal websites.You can find out more about the basics in Mindnapped's livestream guide.

Where does live streaming make sense?

• Corporate events: product presentations, annual general meetings and town halls
• Conferences & trade fairs: Increase reach and enable hybrid participation
• Training & further education: Imparting knowledge at the touch of a button
• Press conferences: fast and transparent communication
• Internal communication: remote meetings and information distribution

Live broadcast of a corporate event

What technology is needed?

A successful streaming event requires good equipment to ensure that everything runs smoothly. This includes:

• Professional cameras for sharp images
• Clear sound quality thanks to external microphones
• Powerful streaming software (such as OBS Studio or vMix)
• Stable Internet connection with high upload rate (at least 10 Mbit/s)
• Experienced directing and moderation team

Success factors for livestreams

To ensure that your live broadcast is a hit, you should consider the following:

• Early planning and a clear schedule
• Active involvement of the audience, for example via chats or surveys
• Visual design to match your corporate design
• Data protection-compliant implementation, for example through compliance with the GDPR

Avoid typical mistakes

• Technical failures: Always have backup systems ready so that no failures occur
• Poor audio: carry out microphone tests and monitoring in advance
• Lack of dramaturgy: plan storytelling and rehearse processes in advance

Why livestream with TVTmedia?

We at TVTmedia take your live events to a new level. With modern technology, creative direction and a wealth of experience, we ensure that your projects are a complete success. Put your trust in our expertise and open up your digital stage of the future. This will give you a clear competitive advantage.

Checklist: What do you need for a successful livestream?

• At least one professional camera
• External microphones (lavalier or directional microphones)
• Encoding software or hardware encoder
• Stable and redundant Internet connection
• Editorial plan and schedule
• Experienced production team
• Backup solutions for technology and the Internet

FAQ: All about livestreaming

1. how much lead time does a livestream need?

Ideally, you should allow 4 to 6 weeks, depending on the scope and difficulty of your event.

2. which platform is the best for live streaming?

That depends on your target group. YouTube Live, LinkedIn Live or solutions via your own website are popular.

3. can livestreams be recorded?

Yes, we recommend recording each transmission in parallel so that it can be reused later or used as a backup.

4. how do I interact with the audience during the livestream?

Use live chats, polls or direct viewer questions to keep your viewers actively involved.

5. what does a professional livestream cost?

The costs vary greatly. Please contact us so that we can provide you with an individual offer!

Ready for your professional livestream?