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Media Relations & Branded Content

At a time when a company's presence and perception are crucial, a well-thought-out approach to media relations is more than just a communication strategy - it's a powerful tool to spread your corporate message and strengthen your brand presence in the long term.

We offer you the perfect mix of professional corporate communications, effective media relations and strategic press relations to attract targeted public attention. Use our expertise to build lasting relationships with the most important press portals and networks. Our focus is on placing your message clearly and convincingly - with more industry and product focus than classic social media.

Why media relations?

The advantages of a professional communication strategy at a glance:

1. targeted reach

With effective media relations, you can reach your target groups via the relevant channels, from trade magazines to established press portals. You not only gain visibility with your existing target group, but also expand your reach.

2. sustainable effect

A well thought-out communication strategy ensures that your messages and content remain present for longer. Whether through press releases, targeted footage production or informative multimedia news releases - we focus on content that achieves a long-term effect and anchors your brand permanently in people's memories.

3. building trust

Strategic media relations strengthen the credibility of your brand. Targeted cooperation with established media partners and the creation of high-quality content such as images, texts and videos create trust with your target group.

4. higher brand loyalty

Targeted press work and emotionally appealing content promote a stronger connection between your brand and your target group. This emotional appeal is a key to long-term customer loyalty.

5. professional corporate communication

Clear, concise and appealing communication helps you to convey complex messages effectively. We make sure that your content is perceived in the right way by your audience.

A successful media relations strategy means more than just PR. It is about creating trust and building credible relationships with the relevant players in the media world.

Our customers benefit from:

Many years of experience in communicating with the media and relevant industry experts
Individually tailored strategies that convey your brand message clearly and convincingly
Contemporary approaches that combine traditional and digital communication channels

Strategic media relations

We offer you comprehensive media work that not only includes the creation of high-quality content, but also the development and maintenance of a strong network of relevant media representatives and agencies. Through our targeted editorial work, especially for online and TV moving image formats, we ensure that your message reaches the right channels and the right target group. Our service includes:

Building and maintaining a strong network of journalists, editorial offices and industry portals and establishing effective collaborations
Development and distribution of press releases, specialist articles and news stories
Organization of press conferences and background discussions
Production of high-quality news, texts, photos and relevant video footage (incl. B-roll)

How long does it take to implement a media relations strategy?

The time it takes to implement a media relations strategy varies depending on the scope and complexity of the project. As a rule, we need between 2 and 4 weeks to develop a customized strategy that effectively addresses your target groups. This period includes analyzing the target group, developing communication messages and building a network of relevant media contacts.

Can I actively shape content?

Absolutely! We attach great importance to close cooperation with our customers. You are involved in the entire development process, from finding the topic to the final design. Regular briefings and coordination ensure that the content corresponds exactly to your ideas and corporate goals.

Which sectors do you serve?

We serve a wide range of industries and specialize in tailor-made solutions for each segment. Regardless of the industry, we develop customized media strategies that effectively reach the respective target group.

How is success measured?

The success of a media relations campaign is continuously monitored and measured using modern analysis tools. Among other things, we analyze the reach of the content, the engagement of the target groups and the response in the relevant media channels. At the end, you receive detailed, easy-to-understand reports that give you a clear overview of the success of the campaign and the measures taken.

Can content be created in several languages?

Yes, we offer multilingual content creation to effectively reach your international target audience. Our team of experienced editors will ensure that your message is communicated authentically in any language - helping you to become globally visible.

Which media formats do you offer?

We produce tailor-made text, photo and video formats that are specifically geared towards your professionally defined target group or mass communication (e.g. TV). These formats are used efficiently on the relevant channels such as online, social media or TV to spread your messages effectively.

Your story, our film - we create media reach

Bene Corsten

Managing Director

Our team

Our team consists of experienced communications professionals who will help your company get the right messages to the right people at the right time. From conception to implementation, we support you with expertise and commitment.

For companies in every sector

Our approach is flexible and versatile to meet the individual needs of a wide range of companies. No matter what sector you operate in, we can help you strengthen your position and reach your target groups. We develop customized solutions that put your products and services in the right light and communicate your messages clearly.

Whether you want to present innovative technologies, communicate specialist articles in industry-specific media or highlight your expertise in industrial and production sectors - we are at your side to take your corporate communications to the next level. With a broad range of experience and an understanding of the requirements of different industries, we are your partner for targeted media relations.

Do you want to take your corporate communications, your products or your brand to the next level? Contact us us and find out how media relations & branded content can sustainably increase your visibility.